Monday, May 26, 2025

Baked Goods Boom Powers Sourdough Market to USD 41.03 Billion by 2031, CAGR at 10.24%

The global sourdough market, valued at USD 15,730.8 million in 2023, is forecasted to surge to USD 41,028.2 million by 2031. This growth reflects a robust compound annual growth rate (CAGR) of 10.24% during the forecast period.

Market Overview

Sourdough, a naturally fermented dough using wild yeast and lactic acid bacteria, has gained significant traction in the baking industry over recent years. Its rising popularity is driven by increasing consumer preference for artisan breads, clean-label products, and fermented foods. Unlike commercial yeast-based bread, sourdough is perceived as more flavorful and digestible, aligning with modern dietary preferences and health-conscious lifestyles.

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The shift toward organic and chemical-free bakery options has positioned sourdough as a preferred choice across various regions. In both retail and foodservice sectors, bakers are leveraging its extended shelf life, enhanced taste profile, and natural leavening process to meet growing customer demand.

Growth Opportunities

The sourdough market is set for strong expansion, underpinned by several key drivers:

  • Increasing health awareness is encouraging consumers to choose fermented products known for aiding digestion.
  • Rising demand for artisan and specialty breads in supermarkets, cafes, and gourmet bakeries.
  • Product innovation, including gluten-free and high-fiber sourdough variants, attracting health-conscious segments.
  • Expansion of ready-to-bake and frozen sourdough items offering convenience without compromising quality.
  • Growth in foodservice and hospitality sectors where sourdough products are used in sandwiches, pizzas, and premium breakfast menus.

Manufacturers are also exploring plant-based and fortified options to expand their customer base and capture niche markets such as vegan and high-protein diets.

Key Takeaways from Report

  • The sourdough market was valued at USD 15,730.8 million in 2023.
  • It is expected to grow at a CAGR of 10.24% during 2023–2031.
  • Market value is projected to reach USD 41,028.2 million by 2031.
  • Demand is propelled by health trends, artisan bakery expansion, and consumer interest in natural fermentation.
  • Product innovation and foodservice applications are crucial growth areas.
  • Europe and North America lead in consumption, while Asia-Pacific offers emerging opportunities.

Regional Analysis

Europe currently holds a dominant share of the global sourdough market, due to the region's deep-rooted bread culture and preference for naturally fermented foods. Countries like Germany, France, and Italy have a strong tradition of sourdough breadmaking, and this heritage continues to fuel demand.

North America follows closely, with growing health awareness and a booming artisan bakery scene, particularly in urban centers. Supermarkets in the US and Canada are expanding their premium bakery lines, prominently featuring sourdough.

Asia-Pacific is poised to witness the fastest growth over the forecast period. As western eating habits spread across countries such as China, Japan, and India, and consumer education around gut health improves, demand for sourdough is on the rise. Additionally, regional bakeries and food chains are introducing sourdough-based products to cater to evolving tastes.

Latin America and the Middle East & Africa are also showing gradual uptake. Increasing urbanization and the growth of Western-style retail outlets are expected to drive sourdough adoption in these markets.

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Key Players:

  • Puratos
  • Boudin Bakery
  • Riverside Sourdough
  • Lallemand
  • Truckee Sourdough Company
  • Gold Coast Bakeries (Queensland) Pty Ltd
  • Alpha Baking Company, Inc.
  • Josey Baker Bread
  • Bread SRSLY
  • Morabito Baking Co. Inc.

Market Segmentation

By Type:

  • Type I (Traditional Sourdough)
  • Type II (Liquid Sourdough)
  • Type III (Dried Sourdough Powder)

By Application:

  • Bread
  • Pizza
  • Cakes
  • Cookies
  • Others

By End-User:

  • Retail Bakeries
  • Foodservice (Hotels, Restaurants, Cafes)
  • Industrial Bakeries
  • Household Use

By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Online Retail
  • Specialty Stores
  • Artisan Bakeries

 

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